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Companies continue to make products “for women” by turning them pink . The old saying that “There's no such thing as bad publicity” may be true to a certain extent, but Domino’s Pizza chose to make a positive change. This week, America’s No. 2 chain rented a different kind of truck to fill potholes on America's roads. That's right, while the federal government allows our nation’s dangerously crumbling infrastructure to continue resulting in deadly accidents, Domino’s stepped up and performed an act of civic responsibility so simple and ingenious, it might be a turning point for advertising. Called Paving For Pizza, the venture wasn't altruistic, of course. The 200 or so filled potholes — a tiny fraction of the tens of thousands of potholes in every major American city — were spray painted with the company's logo. And the whole stunt was rooted in protecting pizzas while in transit, since Domino’s recently introduced an insurance policy that promises to replace your pie if misfortune befalls it after you leave their stores. The point of advertising is not necessarily to sell something, though people have promised to order Domino’s if the company comes to their town to fill potholes next ( DMs are open). What this stunt did was show that in an era of morally shady companies that put profit above all else, Domino's remembers who it really serves — its customers. Who are certainly judging companies based on their ethics now more than ever .
For the original version including any supplementary images or video, visit https://www.metro.us/lifestyle/food-and-drinks/dominos-potholes-future-of-advertising
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